Mellon & Co. is pleased to welcome two new hires to the Mellon & Co. family. The Western New York Web design company recently hired former intern Emily Ciraolo, an integrated marketing communications (IMC) master’s student at St. Bonaventure University, and Kathy Coulter, an administrative expert and avid volunteer.

Ciraolo, who holds a bachelor’s in journalism and mass communication from St. Bonaventure, worked as an intern from March to May, and was asked to join employee status as the assistant marketing director after demonstrating a high level of understanding in the IMC field.

As an intern and employee, Ciraolo continues to gain valuable experience in the fields of online communication and Web site content management.

Ciraolo comes from diverse background having previously interned for both for-profit and not-for-profit companies, including National Fuel Gas Co. in its corporate communications department in Williamsville, N.Y., and BonaResponds, St. Bonaventure’s volunteer disaster-relief organization, as it’s public relations director. In addition, Ciraolo served as the 2008-09 president of American Advertising Federation for St. Bonaventure’s advertising firm, The Stalwart Group.

While completing her master’s, she continues to work as a graduate assistant in St. Bonaventure’s office of communications.

In May, Mellon & Co. welcomed another new member, Kathy Coulter, as client services coordinator.

Coulter comes from a rich background in the field of customer relations and possesses excellent interpersonal skills. In addition to her duties at Mellon & Co., she currently works as the membership secretary at the Olean Family YMCA. She previously worked as an administrative assistant at the Cattaraugus County Department of Social Services. In addition, Coulter has a wide-range of experience at a variety of business offices, including Western New York several law and social services offices. She holds an associate’s degree in administration and computer programming from New Kensington Commercial School in New Kensington, Pa.

Outside of work, Coulter, a mother of two boys, has devoted much of her time to volunteering in the local community. She currently serves as chairperson of Staff Parish Relations Committee at Christ United Methodist Church and also as a Leadership Team member at the church.

For more information on Mellon and Co., visit mellonco.com or contact Rachel Blovsky, marketing director, at (716) 372-5996.

Mellon & Co. is pleased to announce the launch of its new Web site at mellonco.com.

The new Web site is easy to use and navigate. Site visitors can learn about the many Web design and marketing solutions Mellon & Co. offers for any business needs. Visitors can check out the updated portfolio feature, displaying recent projects. They can find all the information they need, including our downloadable media, with a few simple clicks.

Prospective customers can download our proposal planner. Once they have filled it out, Mellon & Co. can start to prepare a quote based on their wants and needs. And if they’re interested in learning more about other projects, the business or Mellon & Co., they can download forms for it all, giving them the information they need right at their fingertips. All they have to do is hit print!

Site visitors can also check out Mellon & Co.’s Facebook and Twitter pages via links on the homepage. Like before, they can also check for recent news by viewing the blog.

But, that’s not all. Mellon & Co. plans to launch two additional Web sites: one for its highly intuitive content management system, Mellon EditPro, and another for the technology sector the company, MellonTech.

Mellon EditPro allows customers to create, modify, organize and remove content from their Web sites. It is one of the best ways to provide their customers with fresh information all while saving time and money.

MellonTech offers technology support, computer repairs and sales as well as consulting for all computer-related needs.

Mellon & Co. is interested in feedback on the new Web site. E-mail the company at info@mellonco.com, visit mellonco.com or contact Rachel Blovsky, marketing director, at (716) 372-5996.

Ever wonder why your site isn’t showing up in Google? Lacking practices in search engine optimization (SEO) could be the answer. Many people are unaware of the power of SEO as a marketing tool. A Web site is one of your most valuable marketing tools, but if people can’t find it when the search the Internet, it’s value is limited.

Mellon & Co. offers intuitive and strategic consulting and implementation of SEO practices for the major search engines. We found a great article from Marketing Today explaining the importance of SEO for your business. It may be viewed here, and we’ve pulled out some of the main points below.

Search engines play a dominant role in B2B purchases.

When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.

When asked if they would use a search engine at some point in this task, 95.5 percent of participants indicated that they would.

Search engines are used in the early or mid research phase in the buying cycle.

Google is favored over other search engines.

Search engine research takes place at least one to two months before the buying decision.

Good balance between organic and paid search is necessary. Organic SEO gets over 70 percent of the clicks.

Position is a factor.

Most users decide which listing to click on in seconds upon scanning the page.

 

Source: Paul J. Breumer. Marketing Today, The Importance of SEO/Search Engine Marketing for B2B Marketers

Mellon & Co. is excited to announce the web launch showcasing the work of nationally celebrated mural artist, Meg Saligman.Almost everyone living in this area has noticed the beautiful cherub mural on Olean’s West State Street. The mural is the work of Meg Saligman, an artist who grew up in Olean and is now nationally celebrated. Meg went from Olean to Washington University, School of Fine Arts, in St. Louis, MO, where she graudated with a B.F.A. with a major in painting.Now a Philadelphia resident, Meg has spent her career solely focused in the arts, designing and executing magnificent public art work in the form of grand building-side murals. From meticulously planned building-side murals, to random street art, to pieces hung on gallery walls, Meg’s work hauntingly mystifies, by offering a subtle glimpse away from the “norm,” into reality beyond what appears to be. Viewers are sure to walk away feeling the impact of experiencing the art.The creative team of Mellon & Co. spent time with Meg at her studio and out on the streets in Philadelphia to see her work. Meg has an expansive range of art that the team was invited to see. From gallery pieces to street art, they gathered preliminary information, and were given a glimpse into the world of Meg’s art. This, ultimately, led to the fulfillment of a complete Web site telling Meg’s story and displaying her works. The site may be viewed at www.MegSaligman.com. Future efforts to include original flash design by Meg, public relations, as well as even more information are underway.Meg painted her first mural in 1989 with the Philadelphia Anti Graffiti Network. Her major works include Philadelphia’s landmark “Common Threads,” “Philadelphia Muses,” “Theatre of Life,” and the new “Passing Through” wall that can be seen looming over a major Philadelphia expressway. Her work can also be seen in the national and international arena of public art, from a fresco in Mexico City to the largest publicly funded mural project in the United States in Shreveport, Louisiana.In 2006, Saligman was featured as one of ten muralists from throughout the country who has been influential in the past decade in the national publication, Public Art Review. She has numerous awards that include honors from The National Endowment of the Arts, The Mid Atlantic Arts Foundation, The Pennsylvania Council on the Arts, and Philadelphia’s Leeway Foundation. And I’ve been featured in many national publications, including National Geographic and Art in America.To learn more about Meg Saligman, visit www.MegSaligman.com.

March 7, 2008 – Ann McCauley, an emerging women’s literature author from Pennsylvania, will be speaking at 7 p.m. Tuesday, March 11 at the Olean Public Library in celebration of the release of her new novel, Runaway Grandma, and Women’s History Month.McCauley, a retired psychiatric nurse with a certificate in gerontology, will be reading excerpts from her book and speaking about the issues it addresses.Runaway Grandma is the story of seventy-year-old Olivia Hampton, a widowed retired school teacher who meticulously plans a fake suicide. She believes her son is plotting to have her declared incompetent to gain control of her finances. She moves to a distant state with a new identity but life has a way of refusing to let her be.McCauley believes that financial elder abuse is a definite problem in America today, explaining that it is not uncommon for adult children to want their inheritances while they are still young enough to enjoy it.McCauley will also be sharing details of the writing contest “Runaway Giveaway” she is holding. Prizes for winning submissions include a $50 savings bond for children and signed copies of the book for adults.The event will also include a large-screen debut of her new website, developed by Mellon & Co., and refreshments will be served. To learn more about McCauley, her books and the contest, visit her website at www.annmccauley.com.

After completing a strategic marketing plan, Mellon & Co. has launched a new Web site for Total Piping Solutions, Inc. (TPS), viewable at www.tps.us.TPS is a substantial manufacturer and distributer of innovative pipe joining and repair products throughout North America, with a mission of delivering high quality, innovative, time saving and inventory reducing products for the water, wastewater, and industrial markets, whicle providing unparalleled customer service and product support.Mellon & Co. has worked on several smaller manufacturing projects, but TPS hails as the largest manufacturer on its client roster.“We worked to create a solid corporate image for TPS,” said Kate Wolcott, director of creative services at Mellon & Co. “It’s always a different set of rules when marketing and designing for the manufacturing world. We tried to keep in mind, through marketing plans and design strategies, that this is a widely viewed site with lengthy information that needs to maintain a corporate look and feel. The clean edges and corporate color scheme, along with user-friendly structure, really spruced up the visual branding for TPS.”For information about TPS, visit the new site.

Mellon & Co. is pleased to announce that they have launced a new Web site for M&M Enterprises of Salamanca, N.Y. (www.brookhaventownhomes.com), for its newest townhome development, Brookhaven, this week.The new Web site offers information for prospective buyers, including floorplans, directions, area information, photos, an online application, and more.Brookhaven is a brand new townhouse complex near the Seneca Allegany Casino. They offer 2 & 3 bedroom units that are spacious and well equipped. The properties come standard with lawn care, from the grass to tending to the flowers, and raking leaves and plowing snow.The complex is a great addition to our area. For more information, visit the site, or call Brookhaven at 716-945-6605.

February 13, 2008 – Mellon & Co., a marketing, web development and computer services and sales company, announced today that it has moved its office from West State Street to 2438 Constitution Ave. in Olean.The new office is located next door to D&D Distributing. According to Jeff Mellon, owner of Mellon & Co, the move makes more room for the company’s expanding technology and marketing services.Mellon & Co. provides a range of technology services, including computer repair and support for all brands of PC’s and Macs, as well as server and network support. They provide services to both residential and commercial customers.Mellon & Co. also sells computers as authorized retailers of Dell and just recently became a Lenovo Solution partner.“As a Lenovo partner, we will now provide solutions from two world leaders in PC and Server products,” said Toby Lindberg, director of Tech Services at Mellon & Co. “The nice part of being authorized retailers with Lenovo is that we will never be required to sell customers more than what they need, and we’ll be able to provide a customized system at a fair price, whether it is a new PC for the home, small office, or corporate server.”Lenovo, the third largest technology provider in the world, designs, manufactures and markets some of the most innovative and award-winning PC products available. Systems are backed by IBM service and support.Mellon & Co. also has an office at 1 Washington St. in the 1887 Building in Ellicottville and offers a full range of marketing services, specializing in website development and web marketing.To learn more about Mellon & Co. visit www.mellonco.com, stop by their new office or call (716) 372-5996.

Rochester, New York - RSM Development Co., LLC, a custom home builder located in Victor, N.Y., is pleased to announce the launch of its new corporate and real estate development Web sites, designed and developed by Mellon & Co. in Ellicottville, N.Y.All five sites went live Monday, Jan. 21. The corporate site can be viewed at www.rsmdevelopmentllc.com. There you will also find links to the new Web sites for each of the four existing RSM neighborhoods, including Chapel Hill Estates, in Mendon, N.Y.; Dorchester Park, in Victor, N.Y.; Ellison Heights, in Penfield, N.Y.; and The Drumlins, in Victor, N.Y.The neighborhoods offer homes at a variety of price ranges, from townhomes to estate homes.The Web sites were fully designed and developed by Mellon & Co., a web development and full-service marketing company located in Ellicottville, N.Y. They feature enhanced imagery and photo galleries of the developments, as well as virtual tours and a user-friendly design and functionality for easy navigation.“Our new web sites provide visitors with an experience. They will find all the information they need, while at the same time being treated to a visual experience of our custom homes and developments,” said Steve Mancini, builder for RSM Development. “Mellon & Co. did a great job of showcasing the elegance and refinement of our homes within a format that is easy to use.”Mancini said more features will be added to the sites by Mellon & Co. in the upcoming weeks, including video clips and 3D walkthroughs of the homes. He invites the public to visit his new Web site for more information.For more information about Mellon & Co., call (716) 699-3337.

A WELL-CRAFTED SITE: ESSENTIAL FOR ANY BUSINESSA web site is really the most effective marketing tool around. Plain and simple.70% of people go online before making decions to go somewhere. Not convinced?Here